Urgent: Windows 10 is now no longer supported, making systems vunerabale : 👉 Get Expert advice now

AI Communications for Automotive Dealerships: Driving Smarter Customer Connections with GoTo and Qual Limited

AI communications for automotive dealerships are redefining how teams connect with customers. With GoTo Connect for Automotive and Qual Limited’s expertise, UK dealerships can streamline every interaction — from first contact to repeat service — all through a smarter, AI-enabled communications platform.

Picture of Carlton Alfred
Carlton Alfred

Head of Infrastructure and Transformation Services

AI communications for automotive dealerships

Table of Contents

Introduction: A New Era of Dealership Communication

In the fast-paced automotive industry, customer communication is everything. Whether you’re managing sales enquiries, scheduling servicing, or building long-term relationships, the way your dealership communicates can make or break your customer experience.

That’s why AI communications for automotive dealerships are becoming essential. Through GoTo Connect for Automotive, and supported by Qual Limited’s award-winning expertise, dealerships now have the power to unify every customer touchpoint into one intelligent, AI-driven platform.

Carlton

Carlton Alfred
Head of Infrastructure and Transformation Services

Let me guide you

We are Experts working with top vendors like Lenovo, Microsoft, Go-To & so much more. We can help with anything!

The Communication Challenges Facing Dealerships

Let’s be honest — most dealerships struggle to keep every department in sync.
Sales, Service, and the Business Development Centre (BDC) often work in silos. The result? Missed calls, delayed responses, and customers left waiting.

Outdated phone systems and disconnected CRMs only make matters worse. Dealerships need a smarter way to manage their communications — one that bridges the gap between departments, automates key tasks, and ensures no customer is left behind.

How AI Communications for Automotive Dealerships Create a Competitive Edge

AI isn’t just a buzzword; it’s a practical tool that helps dealerships deliver faster, more personalised service.
By leveraging AI communications for automotive dealerships, your team gains real-time insights that make every interaction count.

Imagine being able to:

  • Identify high-value leads instantly
  • Automate follow-ups and service reminders
  • Gain actionable insights from customer data
  • Provide faster, more consistent communication across channels

That’s the difference between losing a sale — and building a lifelong customer relationship.

The Power of GoTo Connect for Automotive

GoTo Connect for Automotive is purpose-built to solve these challenges.
It’s an AI-powered communications platform designed specifically for automotive dealerships, integrating seamlessly with leading CRMs and modern communication tools.

With a single, cloud-based system, dealerships can manage phone calls, texts, web chats, and reporting from one place — all while capturing real-time analytics that help teams make data-driven decisions.

It’s simple, secure, and scalable — perfectly aligned with the way modern dealerships operate.

Key Features that Transform Dealership Operations

Here’s what makes GoTo Connect for Automotive, powered by Qual Limited, such a game-changer for UK dealerships:

🚘 CRM Integrations That Work for You

Sync directly with your dealership’s CRM systems — including VinSolutions, CDK, and Tekion — to personalise every customer interaction, from enquiry to service retention.

📞 Unified, Omnichannel Communications

Text, call, or web chat — whichever your customer prefers. GoTo Connect ensures your team can manage every interaction through one centralised inbox.

📊 Real-Time Analytics

Stay on top of every department and location with pre-built dashboards, automated reports, and AI insights that highlight performance and opportunities for growth.

🤖 AI-Driven Insights

AI doesn’t replace your people — it empowers them. GoTo Connect for Automotive delivers practical AI insights that help prioritise leads, automate repetitive tasks, and improve the customer journey.

📱 Mobile-Friendly Operations

From the showroom to the service bay, GoTo’s mobile app ensures your team stays connected, responsive, and in control of communications — no matter where they are.

Why Partner with Qual Limited and GoTo

At Qual Limited, we’re proud to be a GoTo Rising Star Partner Award Winner, recognised for helping businesses unlock the full potential of modern communications.

Our partnership with GoTo means your dealership benefits from:

  • Local UK expertise with 30 years of IT experience
  • Tailored VoIP and UCaaS solutions designed for your environment
  • Seamless deployment and ongoing support from a trusted partner
  • Expert advice from an Account Manager who understands your business goals

Together, GoTo and Qual Limited deliver more than technology — we deliver better communication experiences that drive loyalty and long-term growth.

Real-World Results from Dealerships

Dealerships already using GoTo Connect for Automotive are seeing remarkable results.
From improved customer satisfaction to faster lead follow-ups, the feedback has been overwhelmingly positive.

Ewing Automotive Group, put it:

“Switching our phone system to GoTo Connect has been a game-changer. It’s easy to use, keeps our team connected, and lets us communicate through customers’ preferred channels — all while protecting their data.”

This is what modern communication looks like — efficient, secure, and customer-focused.

Book a Demo or Speak to an Account Manager

Ready to see how AI communications for automotive dealerships can transform your customer experience? Free consultation with Qual and GoTo.

Related Links
Unified Comms for the Automotive Industry: Driving Smarter Communication
VoIP for Auto Dealerships: Transforming Customer Experience Through Smarter Communication
Voice Over Internet Protocol (VoIP)

FAQs: AI Communications for Automotive Dealerships

What are AI communications for automotive dealerships?

AI communications for automotive dealerships refer to using artificial intelligence tools within unified communication systems to streamline customer interactions. This includes automating tasks like lead follow-ups, scheduling, and customer messaging — allowing dealerships to provide faster, more consistent service across multiple channels.

How can AI communications improve dealership sales and service?

AI communications for automotive dealerships help identify high-value leads, automate appointment reminders, and prioritise customer queries. By analysing data from phone calls, texts, and CRM systems, AI enables teams to focus on sales opportunities and improve response times — leading to happier customers and more closed deals.

Is GoTo Connect suitable for multi-location dealerships?

Yes. GoTo Connect for Automotive is designed for dealerships with multiple rooftops or sites. It includes centralised reporting, multi-location analytics, and real-time dashboards that help management track performance, communications, and sales outcomes across every location.

What makes GoTo Connect for Automotive different from standard VoIP systems?

While traditional VoIP systems handle voice calls, GoTo Connect for Automotive delivers AI-powered, omnichannel communication — including voice, SMS, chat, and CRM integration. It’s purpose-built for dealerships, providing smarter insights, real-time analytics, and seamless team collaboration.

Why should dealerships partner with Qual Limited for GoTo solutions?

As a GoTo Rising Star Partner Award Winner, Qual Limited combines technical expertise with deep industry knowledge. We help dealerships integrate GoTo Connect smoothly, train their teams, and deliver tailored VoIP and AI communication solutions that improve operations and customer satisfaction.

How can I see GoTo Connect for Automotive in action?

You can book a free consultation with your Account Manager to explore how GoTo Connect for Automotive could fit your dealership. Our team at Qual Limited will walk you through a live demo and show how AI communications can simplify your customer journey from start to finish.
Carlton

Carlton Alfred
Head of Infrastructure and Transformation Services

Let me guide you

We are Experts working with top vendors like Lenovo, Microsoft, Go-To & so much more. We can help with anything!

Updated Qual Brochure 11 1

Get started with Qual

No Haggling, No obligation

Discover More Blogs

Testimonials

See How We’ve Helped Our Clients Thrive

For over 30 years, we have delivered innovative and bespoke IT solutions. We specialise in helping businesses succeed by providing reliable and customised IT strategies, software, and hardware.

"We’ve been working with Qual for over ten years, and their commitment to quality hardware prices and seamless licensing solutions has significantly improved our IT infrastructure. James McKee is my point of contact and I could not thank him enough for his time, knowledge and dedication."

St Mungos
Valued Customer

"We have been a customer of Qual for many, many years - Their depth of knowledge and willingness to help adds significant value to their already keen prices. They have an approach that is balanced perfectly - no pushy sales, just honest pragmatism - these days, that's priceless."

Ipswich Borough Council
Valued Customer

"Qual provides us with a dedicated team of professional sales and technical experts who offer honest, knowledgeable advice. Their expertise spans everything from designing Citrix server farms to implementing Nortel networks, ensuring we always have the support we need."

Teva
Valued Customer

"Our collaboration with Qual began with a small project, but their professionalism and ability to deliver under tight deadlines quickly stood out. Over the years, they’ve become an invaluable partner, consistently providing innovative solutions and exceptional service that supports our growth across multiple regions."

Swinton Insurance
Valued Customer

The People you speak to

Meet the Team Driving Your Financial Growth

Welcome to the heart of Qual. Our team is a group of forward-thinking experts passionate about creativity and technology and dedicated to delivering results. Please scroll down to meet the people shaping the future of our industry.

Group 111 1
Rik Page

Sales & Operations Director

01293 400722

Tawk.to Avatars 1
James McKee

Senior Cyber Security Specialist

01293 400729

Tawk.to Avatars 4
Carlton Alfred

Head of Infrastructure and Transformation Services

01293 903000

Tawk.to Avatars 3 1
Ken Harris

Senior Sales Consultant

01293 400722

Avataaar 2
Louis Arneil

Account Manager

01293 378028

Avataaar 4 1

Ataullah Wali

Account Manager

01293 903527

Contact us

Hi there 👋 How can we help?

We understand that business can be chaotic. That’s where we come in. We’re focused on adding some much-needed balance to the mix.

Blog Contact CTA

x
James

James McKee

Senior Cyber Security Specialist

Phone Number:
01293 400729

Biography

James, our Senior Cyber Security Specialist, has been a key part of Qual since 2004. With over a decade of experience, James is dedicated to protecting your business from cyber threats. He combines deep technical knowledge with a proactive approach, ensuring your systems are secure and risks are minimised. Whether it’s implementing the latest security measures or responding to incidents, James is committed to keeping your data safe and your business running smoothly

Chat with
James 👋

Contact James

By submitting, you consent to contact regarding our products and services in accordance with our Privacy Policy

x
Ken

Ken Harris

Senior Sales Consultant

Phone Number:
01293 400722

Biography

Ken, our Senior Sales Consultant, has been with Qual since 2000. Renowned for his excellent customer reputation, Ken specialises in supporting education and providing expert advice on hardware solutions. With decades of experience, he is trusted for his knowledge, reliability, and commitment to finding the right solutions for every customer. Ken’s dedication ensures that clients receive the best service and support every time.

Chat with
Ken 👋

Contact Ken

By submitting, you consent to contact regarding our products and services in accordance with our Privacy Policy

x
Carlton

Carlton Alfred

Senior Account Manager

Phone Number:
01293 903000

Biography

Carlton is one of our Senior Account Managers, specialising in VoIP and managed print services. With extensive knowledge and experience in these areas, Carlton is dedicated to helping clients find the right solutions for their business needs. He is known for his attentive approach, always taking the time to listen and understand each client’s unique requirements. Carlton’s commitment to excellent service ensures that every customer receives expert advice, reliable support, and a tailored experience from start to finish.

Chat with
Carlton 👋

Contact Carlton

By submitting, you consent to contact regarding our products and services in accordance with our Privacy Policy

x
Rik
Rik Page

Sales & Operations Director

Phone Number:
01293 903171

Biography

Rik is our Sales & Operations Director, bringing over 25 years of experience in developing and executing successful sales and marketing strategies to achieve corporate goals. Joining Qual in late 2024, Rik has quickly become a huge asset to the team, using his expertise and leadership to drive growth and deliver outstanding results for our clients and the business.

Chat with
Rik 👋

Contact Rik

By submitting, you consent to contact regarding our products and services in accordance with our Privacy Policy

x
Qual Logo SVG

Chat to
An Expert 👋

Are you looking to connect with a dedicated account manager who can tailor IT solutions to meet your business needs?

Open

Mon – Fri: 9.00am – 5.30pm
Holidays: Closed

Start the conversation

Qual Main Popup full page

Please note preferred dates are targets, not guarantees 

By submitting, you consent to contact regarding our products and services in accordance with our Privacy Policy

meet the team

Tailored Expert Advice
is a few clicks away

Blog Popup

We’ll be in touch within the next 24 hours (Mon-Fri)

Qual Logo SVG

Chat to
An Expert

Are you looking to connect with a dedicated account manager who can tailor IT solutions to meet your business needs?

Open

Mon – Fri: 9.00am – 5.30pm
Holidays: Closed

Start the conversation

Qual Main Popup full page

Please note preferred dates are targets, not guarantees 

By submitting, you consent to contact regarding our products and services in accordance with our Privacy Policy

Confirm your registration 👇

Tune into our webinar hosted by Barracuda to learn how abandoned, “zombie” APIs can threaten your systems—and how to find and eliminate them to safeguard your business.

Surviving the Zombie API Apocalypse Webinar

Calendar Icon Hosted on Zoom, Oct 31, 2025, 10:00 AM Location Icon Online (Zoom)

Zombie API Webinar Submission

System Upgrade
Check Instructions

Quick System Check Instructions:

  1. Press the Windows Key or click Start.
  2. Open Settings.
  3. Navigate to Update & Security.
  4. Select Windows Update.
  5. Click Check for updates.

Your system will automatically determine if Windows 11 is available for your device. If compatible, the upgrade option will appear. If not, you'll receive information about what needs to be updated to proceed.

Your system will automatically determine if Windows 11 is available for your device.

Windows 10

Windows 10 End of life

Days
Hours
Minutes
Seconds
Pretesh

Upgrade with
Pretesh 👋

Pretesh, our Head of Managed Services, is an IT generalist with broad expertise and a straightforward approach. He listens to your needs, explains everything clearly, and offers honest advice on what’s worth your investment. From everyday IT challenges to major projects, Pretesh is here to help—no nonsense.

Get in touch

Contact Pretesh

By submitting, you consent to contact regarding our products and services in accordance with our Privacy Policy

Qual Logo SVG

We're ready
to help👋

Request a quick call back for a no-obligation chat. With over 30 years of practical experience, our UK-based experts are ready to help. Guaranteed no pushy sales, just a friendly call to understand your challenges and explore some potential solutions. 

Start the conversation

Qual Main Popup full page

Please note preferred dates are targets, not guarantees 

By submitting, you consent to contact regarding our products and services in accordance with our Privacy Policy

Qual Logo SVG

Chat to
An Expert

Are you looking to connect with a dedicated account manager who can tailor IT solutions to meet your business needs?

Open

Mon – Fri: 9.00am – 5.30pm
Holidays: Closed

Start the conversation

Qual Main Popup full page

Please note preferred dates are targets, not guarantees 

By submitting, you consent to contact regarding our products and services in accordance with our Privacy Policy